Online shoppers are spoilt for choices, so it is essential to make their shopping experience as simple and smooth as possible. If customers are faced with a gruelling or confusing shopping process, they may abandon their carts entirely and leave a negative feedback that will persuade other potential buyers to steer clear of your store.
From missing calls-to-action to low-quality images of your products, these design mistakes can have severe consequences for your sales. Most of these errors are easily avoided with some planning.
Images of low quality
Nobody wants to buy products that aren’t displayed in the best possible light. It’s essential to have high-quality images on your website for e-commerce. Images that aren’t of the highest quality won’t just turn off customers, but will also damage your reputation as a brand.
There is no Guest Checkout Option
Another common mistake is not providing guests a guest checkout. This could deter prospective customers from purchasing on your website. Many customers are uncomfortable when asked to create an account, especially if they have to enter their personal information like their email address. It is recommended that visitors sign up using their social media accounts instead to speed up the process. This will lessen their privacy concerns.
Another major ecommerce design flaw is having a messy and disorganized menu structure. It is essential to plan out the design of each page on your www.positivelyblack.net/design/causes-and-ways-to-eliminate-leaks-at-home/ site to ensure that navigation is easy and convenient. Be sure that each page is designed to be organized in accordance with the kind of content it has and make it easy for users to find the items they are seeking.